As featured in

Action Intelligence
wins games

Being able to act in the right place, at the right time and in the right way is an ability we call Action Intelligence.


At INCISIV we are building the world’s first technological platform that quantifies a player’s ability to act intelligently and make great decisions under pressure.

It’s all about the Science
Our USP is translating our deep scientific knowledge into ground-breaking techniques that measure a player’s decision-making ability (AQ), identify weaknesses and ultimately help them make better decisions, so their team can win more games.
Our Research is leading the way
Over two decades of world-leading research has helped us understand how the brain makes decisions under pressure. We are the go-to global experts in using Virtual Reality (VR) to study decision making in sport.
Featured by the BBCRTEEuronews, Sky Sport
Covered by national newspapers The Guardian and science blogs ESPN Cricinfo
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Presented at international conferences – SXSW2018, VR World, AWE
Taking
performance to the next level
Just seconds after a VR session, our powerful analytics provide an in-depth analysis of a player’s ability to make intelligent decisions, empowering both player and coach. Our decision metrics offer the missing piece of the performance puzzle.
Unlocking the secrets of great decision making
In sport two situations are never the same. Using realistic VR we expose the brain to situations that challenge each player’s ability to make the right decision, at the right time and, very importantly, execute it in the right way. The key to great decision-making!
Our Team
Cathy
Professor Cathy Craig
CO FOUNDER & CEO

Recognised go-to global expert in using VR to study decision-making in sport. Responsible for all aspects of product design and innovation.

adrien
Dr Adrien Kissenpfennig
CO-FOUNDER & COO

Oversees all operational aspects of the business. Responsible for product development and quality assurance.

farzad
Dr Farzad Parvinzamir
VISUAL ANALYTICS

Advises on all aspects of visual analytics including presentation of decision metrics. Oversees all aspects of website design.

James
James Stafford
MVP CRICKET DEVELOPMENT

Keen cricketer who advises on aspects of MVP cricket development.

Atasi Jain
Atasi Jain
DECISION ANALYTICS LEAD

Creates algorithms and metrics to quantify real-time decision-making ability in all our products.

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Conor O’Neill
SOFTWARE DEVELOPER

Assists with VR development and data processing for our different products.

Proud of
our Connections
Microsoft Research logo
Adidas logo
England and Wales Cricket Board logo
Cricket Ireland logo
Ulster Rugby logo
Irish Football Association logo
HTC Vive logo
Xsens logo
Qualisys logo
We are based in
Belfast Northern Ireland
Interested? Contact us
here!