Action Intelligence
wins games

Being able to act in the right place, at the right time and in the right way is an ability we call Action Intelligence.
It’s all about the Science
Our USP is our in-depth knowledge and ground-breaking techniques that allow us to precisely measure a person’s Action Intelligence or AQ as we like to call it!
Our Research is leading the way
Over two decades of world-leading research into how the brain makes decisions about action is translated into advanced technological solutions.

Featured by the BBC, RTE, Euronews

Covered by national newspapers (The Guardian) and science blogs (ESPN Cricinfo)

new insight into performance
Combining immersive technologies with motion sensors our powerful analytics can be used to profile, augment or rehabilitate Action Intelligence.
Our Team
Cathy Craig
Founder / CEO
Adrien Kissenpfennig
Farzad Parvinzamir
Visual Data Analytics Lead
James Stafford
Product Development Lead
Proud of
our Connections
Microsoft Research logo
Adidas logo
England and Wales Cricket Board logo
Cricket Ireland logo
Ulster Rugby logo
Irish Football Association logo
HTC Vive logo
Xsens logo
Qualisys logo
South by Southwest SXSW 2018 logo
Augmented World Expo logo
VR World logo
We are based in
Belfast Northern Ireland
Contact us
right now!