As featured in

Action Intelligence
wins games

Making the right decision, at the right time and executing it in the right way is an ability we call Action Intelligence.
Building on 20 years’ research we are building the world’s first technology platform that quantifies a player’s ability to act intelligently and make winning decisions under pressure.

Unlocking the secrets of great decision making
In sport two situations are never the same. By combining in-game VR, motion sensors and sophisticated data analytics we challenge any player’s ability to act at the right time and in the right way. The key to great decision-making!
Taking
performance to the next level
Clean Sheet is our first product embedding deep scientific know-how to help goalkeepers make more saves so teams win more games. Just seconds after a VR session, our powerful analytics provide an in-depth analysis of a player’s ability to make intelligent decisions, empowering both player and coach.
It’s all about the Science
Our USP is translating our deep scientific knowledge into ground-breaking techniques that measure a player’s decision-making ability (AQ), identify weaknesses and ultimately help them make better decisions, so their team can win more games.
Our Research is leading the way
Over two decades of world-leading research has helped us understand how the brain makes decisions under pressure. We are the go-to global experts in using Virtual Reality (VR) to study decision making in sport.
Featured by the BBCRTEEuronews, Sky Sport
Covered by national newspapers The Guardian and science blogs ESPN Cricinfo
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Presented at international conferences – SXSW2018, VR World, AWE
Our Team
Cathy
Professor Cathy Craig
CO FOUNDER & CEO

Recognised go-to global expert in using VR to study decision-making in sport. Responsible for all aspects of product design and innovation.

adrien
Dr Adrien Kissenpfennig
CO-FOUNDER & COO

Oversees all operational aspects of the business. Responsible for product development and quality assurance.

farzad
Dr Farzad Parvinzamir
ADVISORY BOARD & ANALYTICS LEAD

Advises on all aspects of data and visual analytics including software development practices and presentation of decision metrics.

James
James Stafford
MVP CRICKET DEVELOPMENT

Keen cricketer who advises on aspects of MVP cricket development.

Atasi Jain
Atasi Jain
DECISION ANALYTICS LEAD

Creates algorithms and metrics to quantify real-time decision-making ability in all our products.

Proud of
our Connections
Microsoft Research logo
Adidas logo
England and Wales Cricket Board logo
Cricket Ireland logo
Ulster Rugby logo
Irish Football Association logo
HTC Vive logo
Xsens logo
Qualisys logo
We are based in
Belfast Northern Ireland
Interested? Contact us
here!